Co-branded Theme Restaurant
We were honored to work with Truett Cathy, the founder of Chick-fil-A, on his Hawaiian restaurant, Truett’s Luau. Truett's vision was to blend the southern hospitality of Chick-fil-A with the fun-loving, celebratory atmosphere of a Hawaiian luau. Our work started as a restaurant identity project and extended into strategic communication around many aspects of the restaurant. In addition to identity, we designed restaurant elements, the menu, environmental signage, merchandise, loyalty program assets, advertisements, and community events.
In addition to getting to work with Truett, we were also delighted to get to work with our friends at Square Feet Studio, who designed the restaurant.
Boutique Production Company Identity
L TWO Productions is an Atlanta-based print and film production company. They work internationally coordinating shoots for major brands, including many travel and hospitality clients. In thinking about their identity, L TWO wanted to highlight travel with the idea of longitude and latitude, their personalities and hands-on approach, and a sense of strength and competency. With this in mind, OSB worked with them to create a brand identity, social media application, marketing collateral, as well as assets for project organization and client gifts. We are currently working with L TWO on their web presence.
Child Focused Public Health Messaging
Good hand washing is the first line of defense against the spread of deadly viruses and bacteria. "Wash Your Hands!" is a collaborative project created with Cause Vision , a non-profit organization which aims to promote handwashing in Cambodia. This comic book and its accompanying animation target the millions of Cambodian families without access to toilets and proper sanitation resources.
We worked with the author of the comic to create character studies and a storyboard that would communicate messaging with as few words as possible, thus making the subject accessible to the broadest range of people. We then illustrated the comic and created the animation using no words at all.
Heritage Brand Definition
The Varsity has been an integral part of Atlanta history since 1928 and we have been delighted to have the opportunity to work with this heritage brand. After conducting a brand audit where we evaluated assets developed throughout their rich history, we worked with The Varsity to create standard digital identity elements and a style guide in order to create a consistent brand experience across multiple points of customer interaction. We also worked with The Varsity designing packaging and merchandise, as well as marketing materials and environmental signage.
Luxury Product Branding
Colter Atelier is a luxury brand whose aim is to bring sustainability, authenticity, and craftsmanship to traditional recreational games. The flagship product is a cornhole game set. OSB was responsible for creating the Colter Atelier brand identity, as well as brand application and sourcing of game assets. We also designed the Colter Atelier web presence including an online shop.
Images Courtesy of Steve Thrasher Photography
Food Truck Identity
If you are ever in Tampa, look for the Who's Your Dumplin’ food truck on the road. OSB worked with owner and chef, Donato Deshmukh, on brand identity and application for his dumpling food truck concept. We wanted to focus on themes of international cuisine and Donato's personalized service. This came to life in a travel themed truck wrap, a Donato postmark, and a menu in the form of postcards from around the world.
Teaching Design Thinking to Non-designers
Design Thinking has become a popular way to tackles business problems. We were asked to teach an Innovation session on Prototyping for a group on non-designers. Our session focused on how we often informally use elements of Prototyping, a step in the Innovation process, in our daily lives. The aim was to help demystify the Innovation process and help people think about how to incorporate Design Thinking into their everyday work. We presented to the group and then ran a hands-on session where the group created a useable product.
For an abbreviated version of the presentation, see the Orange Sparkle Ball Slideshare.