INTERNAL INNOVATION

In 2022, we intentionally turned our innovation lens inward to work on our organization. That internal assessment resulted in 12 internal innovation initiatives, ranging from redesigning our employee onboarding approach and re-examining our differentiators as a company, to creating a beta for a new open innovation framework that connects data driven needs with technology solutions and community implementation partners.

We went about re-designing the onboarding process, thinking about how we felt as new hires. We created an onboarding process that put the new hire first - how might they feel, what might they want to know more about, what might be important to them? This allowed us to really understand our new hire early on.
— Liris Berra
We have set up many open innovation programs to match outside solutions to challenges identified in organizations or communities. However, we knew these programs could be refined by adding systematic data analysis to more fully characterize challenges, as well as standardize the way community implementation partners were engaged. So, this year we partnered with our friends at Seven25 to build a beta of a community focused open innovation platform that visualizes open source data, as well as builds community engagement into the process. We look forward to testing and refining the platform in 2023.
— Meaghan Kennedy
Working in a small company has been an extremely rewarding experience for me because I feel that my work is meaningful and directly contributes to the success of the company. For that reason, I feel personally responsible for and invested in the health of the company, and it’s rewarding to see how the work I’m doing has an impact. When a project I’m working on is successful, I can see the benefits of that success through the company and how that success trickles down to me and my team members.
— Hannah Ranieri

INNOVATION PROGRAMS

In 2022, we were thrilled to design and/or work in 10 innovation programs. The programs focus on a range of topics, from public health and corporate innovation to social services and economic development, and are based in several countries. Despite their differences, they all contain the three elements we know are key to a successful innovation program: a structured program design with metrics, iterative pilots and wrap-around communications. We have been designing innovation programs and partnering with dynamic, intrapreneurial clients for many years and are thrilled to have been part of many impactful innovation initiatives.

It is important to understand what it takes to build a successful innovation program, as well as the challenges related to implementing innovation programs. One of the biggest challenges we see is helping stakeholders see a vision of success that is not immediate but moves forward incrementally. Once that understanding is set and trust has been developed, the program will take off. The trick is to show small increments of success, reflected in program milestones. These very visible milestones provide vital information that allows stakeholders to see the development and evolution of the program.
— Diego Perez
In 2022 we had the unique opportunity to help several of our partners shape their program maturation and growth. We advocated for thinking past current challenges, to pushing into market trends and themes across industries in order to prepare for future disruption. This proactive approach to new bodies of work is a need we have seen across industries and sectors to better prepare for the rapidly evolving technology ecosystem. By focusing on trends and market direction, we have helped several of our clients grow their budgets to over 200% year over year.
— Ashley Touchton

PILOTS

Pilots are the building blocks of progress in innovation programs, making them key to program success. They allow us to identify a small sliver of a larger pain point, or challenge, and test for areas of opportunity. Pilots are evaluated based on Key Performance Indicators (KPIs) and allow us to move toward solutions while managing risk. Pilots are integral components of our work and we’re proud to say that we worked on 25 pilots in 2022.

 
Startups get their foot in the door with an impressive technology, an enticing pitch, and sometimes noteworthy leadership, but it’s the more nuanced qualities that indicate who will provide a symbiotic partnership. If in search of a partner to learn from and grow with, communication & transparency, openness to constructive feedback, a long-term growth mindset, and a good attitude are four essential traits to keep an eye out for.
— Hannah Ranieri
Measuring key performance indicators (KPIs) for community health pilots is just as important as it is for a technology based pilot. It makes us examine how can we measure impact and identify if outcomes are improving for families and community members. In addition to quantitative measures, this often looks like designing qualitative check-ins with stakeholders and then interpreting the information they provide.
— Sophie Becker

TECHNOLOGY TYPES

Orange Sparkle Ball innovation strategists are generalists. In other words, we are not experts in any of the technology areas in which we work. This allows us to think broadly about solutions, making connections across industries and use cases. Often, this involves evaluating how users might interact with these technologies. In 2022, we worked with 17 technology types. These technologies touched areas like autonomy, voice, GIS, microgrids, and sustainable materials.

As a Tech Team for the Census TOP 2022 Sprint focused on climate resilience, we set out to distill large data sets into an easy to use interface that ANYONE can use. Key to making this technology accessible was the use of an accompanying toolkit that walked users through using the solution step by step. At OSB, we believe that accessibility is key to sustainable tech solutions.
— Liris Berra
It was another interesting year of keeping our finger on the pulse of the latest and greatest in technology to ease organization pain points. From products that made last mile deliveries, secured last mile deliveries with hardware and software solutions, measured last mile service delivery, to drones and VR headsets, we saw a lot of forward momentum this year in organizations piloting technologies and then successfully integrating them into their operations.
— Nix Fisch

ACTIVATING EMERGING INITIATIVES

Starting something from scratch is challenging, but that’s one of the things we do best. We love working with partners who are developing new approaches, creating new initiatives and testing new solutions. In 2021, we worked on activating  11 emerging initiatives.  These initiatives spanned technology, community development, social services and finance, but all shared the need to invent something new. Our approach to building new initiatives includes research and benchmarking, exploring relevant partnerships, mapping testing opportunities, creating a use case validation roadmap, and running small pilots to build to a larger goal.

This year, we really honed in on the growth of some of our more mature innovation programs. We have worked to proactively identify disruptive areas and push into investigating what these disruptions will mean for the future of the business. By analyzing technology focus areas as well as understanding the internal structure of organizations, we can create small tests that create a wedge in existing processes. This year we effectively set up bodies of work for our clients including sustainable packaging, autonomous delivery, automation, and voice technology. As we move into 2023 we continue to investigate the most effective way for new technologies to be successfully absorbed by the business.
— Ashley Touchton
One of the most rewarding parts of setting up an innovation program is seeing it evolve. One of our clients felt empowered after only two cohorts to start to take ownership of their program. We continue to provide strategic insights and coaching to guide the program, but they have tailored the program to their organization’s needs and grown it!
— Sophie Becker

LOCATIONS TOUCHED BY WORK

We love getting to work with broad groups of stakeholders and community members. In 2021, we worked in 43 locations. Working with communities and field testing technologies allows us to get up close knowledge of the technology or solution we’re testing, as well as the regulatory landscape of the locale. There’s no better way to reach a greater understanding than spending time working with deeply engaged stakeholders.

Through our work with the Atlanta Regional Commission, we had the privilege of working across 10 counties in the Atlanta Metro area. We had the opportunity to test a community-based voting tool we designed, conduct modifications after field use, and ultimately see the final version used with communities.
— Liris Berra
We had the opportunity to travel across the entire state of Kansas this fall to capture content for an upcoming campaign. It was an incredibly humbling and rewarding experience to see firsthand so many of the people and places that we had been talking about for months. We were invited into the homes of our stakeholders and got to have insightful conversations. We’re proud of the outcomes of the project that will be rolling out soon and also have a lot of glowing recommendations if you’re ever in Kansas!
— Sophie Becker

LANGUAGES SPOKEN

Communication is key to successful projects. We know that being able to contribute to conversations in multiple languages and in multiple ways increases our reach and value. Therefore, in all our work, we are always focused on the best ways to communicate to reach stakeholders. In 2022, we worked in 4 languages.

Communication goes beyond just language, when using our community-based voting tool, we had to think about ways to make the tool accessible to anyone. We thought about how we can integrate multiple forms of communication through not only words but visuals.
— Liris Berra
When we work in different countries, we don’t just rely on the ability to speak the same language, but we go one step further to understand that country’s culture as well. For us, it is important to communicate not just verbally but culturally. This approach helped us to understand more about the entrepreneurial environment in a country where we developed an innovation program, as well as make recommendations about future program directions.
— Diego Perez

Countries

We’re proud to work with international clients and partners. Whether it’s working with a venture partner in LATAM, designing a U.S. based pilot with an international startup, or sourcing partnerships across 4 continents, we consistently have a global view of innovation. In 2022, we worked across 9 countries.

For a variety of reasons, some startup technology has developed more quickly in other countries, leaving the US to try and catch up. By conducting market research and landscape scans to identify leading players in certain tech spaces, there’s a good chance it may lead you outside the US. A good example of this is drone delivery, due to the FAA’s more stringent (but ever-evolving) regulations. Being comfortable working with global startups is essential for our work.
— Hannah Ranieri
Because so much of our work is about making change, we are consistently scanning across industries, technologies and countries to understand how people are tackling similar problems. This broad focus means we are constantly trying to understand changes globally that often provide learnings for us.
— Meaghan Kennedy

THOUGHT LEADERSHIP

We believe in actively participating in the innovation ecosystem and pushing the discussion as thought partners. We consistently engage as speakers, panelists, reviewers and mentors with innovation industry leaders, the impact and public health community, the economic development community, and with schools and universities. We believe in participating widely, sharing our knowledge and expertise, spurring new ideas and consistently learning from these engagements. 2022 saw us giving talks, writing articles or participating as invited reviewers 53 times.

Innovation in new spaces can be tricky. For this reason, we knew it was important to share the successes of our Immersive Innovation Labs in a public health setting. We published an article in the HPHR journal, where we outlined results of a public health focused Immersive Innovation Lab and future recommendations for using this approach to solve public health challenges.
— Liris Berra
In 2022, we published several blog series. These articles allow us as an organization to push our thinking on future facing innovative concepts, while also allowing us to apply our methods and techniques to diverse fields and situations. In particular, our behavioral science blog series was a notable success. Focusing on the intersection of behavioral science and innovation, this series allowed us to unpack the behavioral science that underpins our approach to innovation.
— Odiraa Okala

Partner ORGANIZATIONS

Partnerships are of great value to the growth of our company and our stakeholders’ initiatives. It is our belief that expanding stakeholder networks is one of the best ways to catalyze innovation. If partner organizations span sectors, there are great opportunities to share learnings. In 2022, we partnered with 56 organizations to help those in our network achieve goals.

Public/Private Partnerships have been top of our mind this past year. There are a lot of exciting, new opportunities taking shape across industries. In particular, we’ve been examining how local business needs and assets can support community based resources, to create stronger and more connected communities.
— Sophie Becker
For several years, we have participated in the Census Opportunity Project (TOP). Our roles across various sprints have changed, from product advisors to technology teams developing a product using federal open data ourselves. Not only does this work expand our federal and civic tech innovation network, it also allows us to see the maturation of a very successful open innovation program created by the Census Open Innovation Labs (COIL). We are grateful to continue to learn from the impressive team at the Census!
— Meaghan Kennedy

schools and universities

We have continued our active participation with schools, colleges and universities. These engagements have led to long term friendships, partnerships and collaborations over the years. As a company, we feel strongly about giving back and these partnerships continue to be key to that ethos. In 2022, we worked with 10 schools and universities, resulting in many lasting friendships and new colleagues and projects.

I am forever grateful for the education I received at Olathe Northwest High School in the eCommunications program- a groundbreaking opportunity to play and learn on industry standard hardware and software. Today this program continues to provide students with this same access and accelerated path to industry. I still proudly display my 1st place ‘Pixel’ award for my ‘Animated Story’ entry to eMagine in 2010.
In 2014 I was asked to be an Industry Judge for this annual multi-media festival and to mentor current students. In 2022 I was honored to serve in that position for the last 8 consecutive years! It means the world to me to give back to students who are walking the path that led me to my fulfilling career in digital media.
— Nix Fisch
When I first came to St. Louis University as an MPH student, I was looking to understand public health innovation. I wasn’t sure where I would find it. When I found Orange Sparkle Ball in my search for a summer internship, I immediately knew that I wanted to partner with them to complete my program requirements. What I did not anticipate though, was how fruitful that partnership could be for the program as a whole. What was just a summer internship, has now turned into a friendship between OSB and SLU and we have just started to dig into conversations about the future of public health innovation. This has been the best possible addition to my time here at SLU and I’m so excited to see what comes next!
— Odiraa Okala
Many of us at Orange Sparkle Ball are alumni of the Georgia Tech College of Design and can trace our research heavy approaches, user-centered solutions, and ability to pivot quickly to the Georgia Tech program. We constantly work to maintain close ties with Georgia Tech, sponsoring projects, reviewing final presentations, and most recently, working to help charter a more robust Alumni Group and Board. Participating in this way helps us maintain close relationships with innovators at the school, better understand the industry direction through our peers, and have a direct line to impressive talent coming out of the ever improving program.
— Ashley Touchton

features

2022 was a year of big milestones. As a group, we thought back over the year to understand what we noted as pivotal work or thinking this year. We came up with several bodies of work that we wanted to highlight as indicative of how we at OSB like to approach making change.


PUBLIC HEALTH + COMMUNITY WORKSHOP

In October 2022, the fall installment of season 3 of Public Health+ focussed on partnering with communities to use data to activate change. This series consisted of two offerings - an in-person workshop that centered around co-creating best practices of data champions and a follow-up panel discussion where our panelists discussed how they collect data in a way that promotes partnership, respect, and collaboration. The “Cultivating Data Champions” workshop was a highly interactive and engaging session led by Loretta Severin of the Center for Public Partnerships & Research (CPPR) and their IRIS team. Participants consisted of both Rollins students and public health professionals. Workshop participants co-created best practices of data champions, with important themes being the importance of transparency, cultural humility, and being intentional. A panel discussion followed the  workshop, and features Natasha DeJarnett, PhD, MPH, an Assistant Professor in the Christina Lee Brown Envirome Institute at the University of Louisville Division of Environmental Medicine, and Teri Garstka, PhD, Associate Director of the Center for Public Partnerships & Research. During this discussion, DeJarnett and Garstka discussed the ways they work with communities that promote partnership, respect, and collaboration. 

It was so rewarding to design this workshop and see the value of not only being a data champion, but co-creating. It is important that we work together, especially in public health. As public health impacts every member of a community, it is important to have varying thoughts, ideas, and ways of thinking represented.
— Chimdi Ezeigwe

OSB RETREAT

In late 2022, we found ourselves in the beautiful state of New Mexico for what was our first annual OSB Retreat. After nearly 3 years apart due to the pandemic, we felt that it was a much-needed company event. The retreat offered us learning experiences on what exactly drives our work, a time for collaboration on the vision for the new year, team-building activities and down time for informal socializing.

After 2 years of isolation, it was amazing to be able to come together, align ourselves and refocus our vision for OSB in person. The best part was meeting colleagues face to face that had joined during the quarantine and get to know them on a personal level in a beautiful setting.
— Leslie Creswell

COMMUNITY VOICE TOOL

We designed a tool for community input that a local client could use to better understand and prioritize needs. The tool was modular, simple, and highly customizable, since we knew that it needed to adapt to each community and be affordable. The outcome was just that, and was actually so successful that we brought it along with us for the American Public Health Association (APHA) conference in Boston to display as our booth. It was a great opportunity to flex our industrial design backgrounds with the layer of strategic insight and community focused lens that differentiates us as a group.

It was so rewarding to talk to folks at APHA who resonated with the tool and saw how valuable it could be for communities. While at a glance it felt less flashy or polished than the other setups, it had a functional appeal that was apparent and unique.
— Sophie Becker

TOP SPRINT/PWR OPEN INNOVATION PLATFORM

The PWR Project is an initiative by Orange Sparkle Ball and Seven 25 for U.S. Census Bureau Opportunity Project (TOP) sprint focused on energy resilience for island communities. We are developing an open innovation framework and digital tool that uses open data to match communities with energy resilience use cases, technology and community partners to facilitate implementation. Based on vulnerability and opportunity data, the framework is designed to guide communities through the steps required to pilot the energy resilience technologies that best fit their community. Currently, we are facilitating listening and feedback sessions with community partners to understand the usability of the PWR Dashboard & Toolkit and implementation factors of the project. 

I am proud to be a part of a group that wants to meet the challenge of addressing solutions to renewable energy independence and resilience in Puerto Rico. By centering the community, we hope to meet their unique needs for implementing renewable energy solutions.
— Natalie Vaziri

OSB REBRAND

The Orange Sparkle Ball visual identity is one of the first aspects of our company that our clients see. With a name as strong as Orange Sparkle Ball - we wanted to create an identity to parallel that originality. It was time to do a deep-dive into our look and feel and come up with something that is creative, cohesive, and concise all across the board.

One of my favorite aspects of design is developing and strengthening brand identity, so it was a privilege to take on the task of refreshing OSB’s own visual identity system. While the branding was already strong, I felt like it just needed that extra creative push to bring it to the finish line and I was happy to lend a helping hand.
— Tanner Wilson

ONGONG GEORGIA TECH PARTNERSHIP

We continue our support and engage with Industrial Design students at GA Tech. We love to support one of our mentors, professor Steve Chininis, in his courses, by providing students with real world insights and answering questions about the professional world. We are also very involved in the Make10 class, where students have the opportunity to be entrepreneurial. We enjoy supporting Make10 students with insights and reviews of their product iterations. Finally, we sponsor a yearly Make10 award where we award financial support for continued product development.

It really brings me joy to hear students say, “thank you for bringing new perspectives about my career and what kinds of opportunities I can look for once I graduate.” These conversations make me feel that we truly are impacting the lives of people in positive ways.
— Diego Perez

TECHNOLOGY TESTING + OSB STRATEGY

In working on our communication strategy at OSB, we have developed a set of ‘Social Stems.’ Social Stems are a sort of mad-lib approach to writing something like a social media post for your brand, ensuring that you are always connecting back to the pillars or as we call them, Action Areas, of your business and aiding in the awareness and understanding of your brand positioning with each communication touchpoint. This year we have worked a lot to refine our action areas and speak to them often in our external communication. One of the areas we often focus on in our external communication is technology testing, as it is such a large part of our work. We like to understand new technologies and look for low risk opportunities to understand them. As such, we used the AI tool ChatGPT to help us workshop our Social Stems. ChatGPT took input about Action Areas, mission and vision and used them to fulfill the request for short copy that we are now using as Social Stems for upcoming LinkedIn, Twitter, and Email communications.

Social media has become a pipeline for us in ways that it wasn’t pre-pandemic. Over the years it’s become apparent to us that each touchpoint we have with our audience on social media has its own potential to build our brand awareness, positioning, and potential for lead generation. Social Stems have become our secret to making sure each time we communicate externally, we are driving back awareness to the Action Areas and service offerings of Orange Sparkle Ball. Using ChatGPT to workshop our brand Social Stems this year was a helpful exercise in working on the consistency and clarity of our message, it’s kind of given us a new voice.
— Nix Fisch

ONBOARDING REDESIGN

This year, we had the opportunity to onboard several new hires here at Orange Sparkle Ball. This gave us the opportunity to practice a bit of design thinking ourselves and consider new and better ways to approach the onboarding process. Remote work, and by extension, remote onboarding, presents unique challenges in getting new employees integrated into the team. However, with some thoughtful planning, feedback from our new hires, and iterative tweaks to our process, we were able to create a better onboarding experience for our new coworkers here at Orange Sparkle Ball.

For the first time, we asked new hires to describe the company culture here at OSB. Quite frankly, we were surprised by the results in the best of ways. They used words and phrases like “safe”, “quirky”, “welcoming”, and “give it your best shot” to describe our company culture. For us, here at OSB, this is the exact type of culture we’re looking to create, and one that we feel gives us and our clients the best environment for innovation.

We heard, “I can ask literally anyone if I have any question.” When we say we’re a flat organization, we mean it and this clearly has translated to our onboarding process. Whether you’ve worked with someone once, or a 100 times, anyone that can give you an answer is happy to help. As an innovation organization, it’s very validating to see that we also internally model the idea that questions can be about anything (no sacred cows!) and answers can come from anywhere.
— Odiraa Okala


Illustrations by Hannah Ranieri