The Power of Starting Local: Community Outreach and Climate Action

When we think about climate change, it’s easy to feel hopeless. The greater entities that influence our daily lives, such as corporations and governments, seem to have a stronghold on the path forward for climate action since their influence is so resounding. They inform our everyday decisions, for example: how we recycle, how our food is packaged, and the cost of solar-paneling our roofs. But individual people also have the power to influence the systemic issues that propel climate change, particularly through collective action. In fact, by getting everyday people involved throughout the process, communities can build resilient and established networks that will be pivotal in adapting to moments of instability.

A resilient community network needs a local champion to unite and lead the group. This group can tackle local politics, development and planning, or even grassroots initiatives to improve the local environment. 

For example, a small group in the town of Wellington, UK applied for seed funding so they could build a community garden and wildlife habitat in an abandoned part of their neighborhood. In a report to the Resilience program team member Helen Gillingham underscored how simple it was to get the initiative off the ground (Resilience).

“Sometimes people look at us and seem to imagine we are a massive group with huge knowledge and experience. But we’re not! You only need a few people to lead on projects and then a lot of people who are willing to help and to fit that in around their work.”

- Helen Gillingham

Finding a group of enthusiastic people to initiate a project is an important part of building sustainable communities. Change starts with people who have unique perspectives and creative solutions. In fact, solutions developed by community members can grow into government-funded initiatives. In Wellington, the district and town council bought 63 more acres of land to build a green corridor after the community's initial action (Resilience). Sometimes all that is needed is momentum and a project framework to spur further development. 

Being a champion for local, sustainable development is as much social activism as it is environmental. For years, communities of color in the United States have not had access to nature, with 74% of them lacking significant natural areas or green spaces, compared to 23% of predominantly white communities (The Wilderness Society). 

Environmental activist Leah Thomas is another great example of how a single person can propel change on this issue. As the founder of the Intersectional Environmentalism organization and author of a book with the same name, Thomas believes that environmental action must amplify the contributions of individuals from all backgrounds and abilities. 

By understanding that climate change does not impact every community equally, Thomas has started this organization to make climate action more inclusive and accessible. Her organization provides consulting and support to fashion brands, non-profits, and other companies, helping them raise awareness and expose the public to the contributions all different types of people are making in this space. 

Additionally, Green Heart Louisville is a Kentucky-based organization monitoring air quality in Louisville, a city with a large black and white population. Friend of OSB Dr. Natasha DeJarnett is working directly with this team, investigating how an increase in green canopies will decrease pollution and benefit the local community. The advisory board for this project is composed of local members who work alongside researchers like Dr. DeJarnett to make sure the project’s evolution supports the needs of their community.

Intersectional environmentalism means more people can feel included in the growing movement to protect the planet. Community members of all kinds need to raise their voices and champion the perspectives of marginalized groups who have been historically ignored, making space for different perspectives in the ongoing climate conversation. 

Like with everything else related to climate action, there is no “one size fits all” approach to being an active participant in a sustainable community. If you are interested in supporting your community’s climate initiatives, find opportunities near you by contacting your local non-profit organizations.


Writing by Nia-Simone Eccleston, Design Strategist Apprentice.

Illustration by Hannah Ranieri, Design Strategist.